Our approach.
For more than thirteen years, Lalone Marketing & Events has built partnerships that last. Many of our clients have been with us since the very beginning—and that’s by design.
We grow and adapt alongside each client, scaling our team to match their goals and momentum. Every project is led directly by Emily, with a trusted network of senior-level collaborators—graphic designers, PR professionals, event producers, and social media strategists—brought in as needed to deliver best-in-class results.
Our approach is grounded in thoughtful strategy, seamless execution, and long-term partnership. It’s how we’ve earned the trust—and loyalty—of the clients who continue to choose us year after year.
Our founder.
Meet Emily.
Emily Lalone Ianuario is the founder and principal of Lalone Marketing & Events, a Boston-area consultancy focused on thoughtful strategy and disciplined execution. Since 2013, she has partnered with brands & organizations that need clarity, structure, and steady leadership—particularly in complex, high-stakes environments.
Emily is exceptionally detail-oriented, calm under pressure, and known for her ability to manage teams and processes with precision. Clients rely on her not for hype, but for judgment—particularly when the stakes are high and there is no room for error. She brings order to complexity and sees projects through from early planning to final delivery with consistency, care, and an uncommon sense of ease.
A graduate of Boston College, Emily’s early career at Rafanelli Events, O’Neill and Associates, and Tufts Medical Center shaped her belief that the best work is disciplined, intentional, and grounded in purpose rather than flash.
Emily lives on the North Shore of Massachusetts, where she values a simple, authentic life with her husband, two sons, mini Aussie, and a deeply rooted village of friends and family.