Our approach.
For more than thirteen years, Lalone Marketing & Events has built partnerships that last. Many of our clients have been with us since the very beginning—and that’s by design.
We grow and adapt alongside each client, scaling our team to match their goals and momentum. Every project is led directly by Emily, with a trusted network of senior-level collaborators—graphic designers, PR professionals, event producers, and social media strategists—brought in as needed to deliver best-in-class results.
Our approach is grounded in thoughtful strategy, seamless execution, and long-term partnership. It’s how we’ve earned the trust—and loyalty—of the clients who continue to choose us year after year.
Our founder.
Meet Emily.
Emily Lalone Ianuario is the founder and principal of Lalone Marketing & Events, a Boston-area consultancy known for turning strategy into results. Over the past 13+ years, she’s built a reputation for helping organizations and brands clarify their message, elevate their presence, and execute with precision.
Clients describe Emily as both creative and operationally fearless—a rare mix that allows her to move ideas from brainstorm to flawless delivery. Whether managing a national medical conference, launching a hospitality brand, or leading a rebrand from concept to launch, she brings structure, intuition, and a contagious sense of calm to every project.
Before launching LME, Emily spent years honing her craft at Rafanelli Events, O’Neill and Associates, and Tufts Medical Center. Those experiences shaped her perspective on what exceptional marketing and event execution should look like: detail-driven, people-focused, and grounded in purpose.
A Boston College graduate, Emily lives on the North Shore of Massachusetts with her husband, two boys, and their mini Australian Shepherd. When she’s not leading client projects, she’s likely outdoors—chasing a kindergartener, hiking a 4,000-footer, or simply unplugging to reset for the next big idea.